Digital Transformation: Platform Strategies For Success

Develop the skills for launching & monetizing a digital platform for your business.

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Course Dates
STARTS ON

December 15, 2020

Course Duration

DURATION

2 months, online
2-4 hours per week

Course Duration

PROGRAM FEE

US$1,500

Course Information Flexible payment available

Generic

Why Enroll For The Digital Transformation Course?

Digital Transformation: Platform Strategies for Success is a 2-month course that introduces participants to the many ways networked markets are transforming the economy and provides strategies for designing, monetizing, and launching a digital platform.

In this course you will learn about the fundamentals of digital transformation, identify why platforms beat products, and how can you make your business a platform. You will learn how to launch and grow a digital platform and identify how to leverage open innovation for your platform. This course also equips you with the knowledge on governing your platform, strategically evaluating your competition, and provides you with a futuristic view of digital transformation across industries.

53%

Of execs lack personnel with skills to bring a digital transformation

SOURCE: IDT-SURVEY

$2.1Trillion

Will be spent on digital transformation by 2019

SOURCE: PRICE WATERHOUSE COOPERS

90%

Regard digital transformation as important for their business strategy

SOURCE: IDT-SURVEY

Who Is This Course For?

This online course is ideal for managers and leaders who wish to use their knowledge of digital to advance their careers. The Digital Transformation course will teach you how to take advantage of the digital transformation to build more effective solutions for your business. Get a competitive edge by building platform solutions around digital platforms for your clients.

Participants by job function include:

  • CXOs
  • General Managers
  • Product Managers
  • Mid to senior level Managers
  • Directors
  • Project Managers
  • Marketing Managers
  • Consultants
  • Digital Marketing Managers
  • Program Managers

Program Experience

80 Interactive Lectures

80 Interactive Lectures

8 Discussions

8 Discussions

6 Assignments

6 Assignments

5 Case Studies

5 Case Studies

4 Webinars

4 Webinars

1 Textbook (Optional)

1 Textbook (Optional)

Program Topics

Module 1:

Digital Transformation: From Products to Platforms; Network Effects

Module 2:

Digital Transformation Concepts: Markets, Environment, and Structure

Module 3:

Designing Your Digital Business Model for Success

Module 4:

Launching and Growing a Digital Platform

Module 5:

Leveraging Open Innovation

Module 6:

Governing Your Digital Platform

Module 7:

Strategy and Competition in the Digital Age

Module 8:

Digital Transformation Across Industries: A Futuristic View

Module 1:

Digital Transformation: From Products to Platforms; Network Effects

Module 5:

Leveraging Open Innovation

Module 2:

Digital Transformation Concepts: Markets, Environment, and Structure

Module 6:

Governing Your Digital Platform

Module 3:

Designing Your Digital Business Model for Success

Module 7:

Strategy and Competition in the Digital Age

Module 4:

Launching and Growing a Digital Platform

Module 8:

Digital Transformation Across Industries: A Futuristic View
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Case Studies

Makerbot

How leveraging an open innovation strategy model can drive growth.

SAP

The challenges and potential rewards of governing your digital platform.

Google Health

The launch strategy for Google’s personal health record service—and why it failed.

Microsoft Health Vault

Investigate the missteps of the software giant’s health repository launch.

WebMD

How WebMD pioneered the rise of digital health.

LinkedIn

The networking giant’s evolution from a minimum viable platform to a multi-sided market.

Participant Speak

"The course and collaboration with peers clearly showed how different ideas around one topic can create value for everyone. This was a unique opportunity to learn not just from extraordinary faculty members but from peers all over the world."

— Héctor Iván Lira Hevia, Managing Director, F1rstcomm

"The best parts of the course were the informative professor videos and the assignment reviews with course leaders. Also the discussions and reflections gave one more insight on how others understood things."

— Phumlani Zuma, Director, Jikele Consulting

"Thought provoking and with up-to-date and global cases studies (e.g. Alibaba). Especially good for anyone in a tech-enabled industry, but I'd recommend it for anyone really. Any business can be disrupted by a 'platform' driven competitor and technology convergence means your competitors might not be who you think they are!"

— Karen Taylor, General Manager Asia Pacific, Anaqua

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You can see our participants talking about their learning experience on LinkedIn

CHECK STUDENT REVIEWS ON LINKEDIN

(These are LinkedIn posts & will require you to log in to LinkedIn to see them)

Faculty

Geoffrey Parker

Professor of Engineering, Dartmouth College, Visiting Scholar, MIT Sloan School; Research Fellow, MIT Initiative on the Digital Economy

Certificate

Certificate

Upon successful completion of the program, participants will be awarded a verified digital certificate by Emeritus in collaboration with MIT Sloan.

To learn more about the collaboration between MIT Sloan and Emeritus please click here.

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Early registrations are encouraged. Seats fill up quickly!

Flexible payment options available. Click here to learn more.