Digital Transformation: Platform Strategies For Success

Develop the skills for launching & monetizing a digital platform for your business.

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Course Dates
DEADLINE EXTENDED

Course Duration

DURATION

2 months, online
2-4 hours per week

Course Duration

PROGRAM FEE

US$1,500

Course Information Flexible payment available

Generic

In Collaboration With MIT Sloan | Online Certificate Program

Why Enroll For The Digital Transformation Course?

Digital Transformation: Platform Strategies for Success is a 2-month course that introduces participants to the many ways networked markets are transforming the economy and provides strategies for designing, monetizing, and launching a digital platform.

In this course you will learn about the fundamentals of digital transformation, identify why platforms beat products, and how can you make your business a platform. You will learn how to launch and grow a digital platform and identify how to leverage open innovation for your platform. This course also equips you with the knowledge on governing your platform, strategically evaluating your competition, and provides you with a futuristic view of digital transformation across industries.

53%

Of execs lack personnel with skills to bring a digital transformation

SOURCE: IDT-SURVEY

$2.1Trillion

Will be spent on digital transformation by 2019

SOURCE: PRICE WATERHOUSE COOPERS

90%

Regard digital transformation as important for their business strategy

SOURCE: IDT-SURVEY

Who Is This Course For?

This online course is ideal for managers and leaders who wish to use their knowledge of digital to advance their careers. The Digital Transformation course will teach you how to take advantage of the digital transformation to build more effective solutions for your business. Get a competitive edge by building platform solutions around digital platforms for your clients.

Participants by job function include:

  • CXOs
  • General Managers
  • Product Managers
  • Mid to senior level Managers
  • Directors
  • Project Managers
  • Marketing Managers
  • Consultants
  • Digital Marketing Managers
  • Program Managers

Program Experience

Decorative image relating to 80 Interactive Lectures

80 Interactive Lectures

Decorative image relating to 8 Discussions

8 Discussions

Decorative image relating to 6 Assignments

6 Assignments

Decorative image relating to 5 Case Studies

5 Case Studies

Decorative image relating to 4 Webinars

4 Webinars

Decorative image relating to 1 Textbook (Optional)

1 Textbook (Optional)

Program Topics

Module 1:

Digital Transformation: From Products to Platforms; Network Effects

As you build your knowledge of digital platforms, you will explore network effects on a company’s value and predict how a platform shift could impact your company.

Module 2:

Digital Transformation Concepts: Markets, Environment, and Structure

Evaluate platform market outcomes by analyzing principles of multihoming and switching costs; and compare network effects vs. traditional linear value chains.

Module 3:

Designing Your Digital Business Model for Success

Create and optimize a platform using the three principles of platform design; identify how architecture design can increase network effects; and learn to monetize a platform.

Module 4:

Launching and Growing a Digital Platform

Compare various strategies to launch a platform and gain traction; learn how to leverage modularity and APIs to grow a platform; analyze why two digital platforms failed to thrive.

Module 5:

Leveraging Open Innovation

Analyze the impact of open innovation on your platform by studying open source strategies and ascertain the level of openness for optimized value capture.

Module 6:

Governing Your Digital Platform

Learn how to govern effectively to succeed. How to use the right rules and tools to avoid or correct negative externalities or information asymmetries.

Module 7:

Strategy and Competition in the Digital Age

Apply platform strategies to create network effects and gain a sustainable competitive advantage; learn why platform strategy differs from traditional pipeline business and the Porter’s Five Forces Model, and discover how that affects M&A decisions and activity.

Module 8:

Digital Transformation Across Industries: A Futuristic View

Gain insights into the opportunities and challenges in adopting platform strategies in different industries and predict which industries will experience future disruption.

Module 1:

Digital Transformation: From Products to Platforms; Network Effects

As you build your knowledge of digital platforms, you will explore network effects on a company’s value and predict how a platform shift could impact your company.

Module 5:

Leveraging Open Innovation

Analyze the impact of open innovation on your platform by studying open source strategies and ascertain the level of openness for optimized value capture.

Module 2:

Digital Transformation Concepts: Markets, Environment, and Structure

Evaluate platform market outcomes by analyzing principles of multihoming and switching costs; and compare network effects vs. traditional linear value chains.

Module 6:

Governing Your Digital Platform

Learn how to govern effectively to succeed. How to use the right rules and tools to avoid or correct negative externalities or information asymmetries.

Module 3:

Designing Your Digital Business Model for Success

Create and optimize a platform using the three principles of platform design; identify how architecture design can increase network effects; and learn to monetize a platform.

Module 7:

Strategy and Competition in the Digital Age

Apply platform strategies to create network effects and gain a sustainable competitive advantage; learn why platform strategy differs from traditional pipeline business and the Porter’s Five Forces Model, and discover how that affects M&A decisions and activity.

Module 4:

Launching and Growing a Digital Platform

Compare various strategies to launch a platform and gain traction; learn how to leverage modularity and APIs to grow a platform; analyze why two digital platforms failed to thrive.

Module 8:

Digital Transformation Across Industries: A Futuristic View

Gain insights into the opportunities and challenges in adopting platform strategies in different industries and predict which industries will experience future disruption.

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Case Studies

Image displaying 3D printer to portray the company Makerbot

Makerbot

How leveraging an open innovation strategy model can drive growth.

Image displaying a man in blazer to portray the company SAP

SAP

The challenges and potential rewards of governing your digital platform.

Image displaying a toy heart in hand to portray the company Google Health

Google Health

The launch strategy for Google’s personal health record service—and why it failed.

Image displaying a a doctor to portray the company Microsoft Health Vault

Microsoft Health Vault

Investigate the missteps of the software giant’s health repository launch.

Participant Speak

Héctor Iván Lira Hevia

"The course and collaboration with peers clearly showed how different ideas around one topic can create value for everyone. This was a unique opportunity to learn not just from extraordinary faculty members but from peers all over the world."

— Héctor Iván Lira Hevia, Managing Director, F1rstcomm

Phumlani Zuma

"The best parts of the course were the informative professor videos and the assignment reviews with course leaders. Also the discussions and reflections gave one more insight on how others understood things."

— Phumlani Zuma, Director, Jikele Consulting

Karen Taylor

"Thought provoking and with up-to-date and global cases studies (e.g. Alibaba). Especially good for anyone in a tech-enabled industry, but I'd recommend it for anyone really. Any business can be disrupted by a 'platform' driven competitor and technology convergence means your competitors might not be who you think they are!"

— Karen Taylor, General Manager Asia Pacific, Anaqua

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You can see our participants talking about their learning experience on LinkedIn

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Faculty

Faculty Member Geoffrey Parker

Geoffrey Parker

Professor of Engineering, Dartmouth College, Visiting Scholar, MIT Sloan School; Research Fellow, MIT Initiative on the Digital Economy

Certificate

Example image of certificate that will be awarded after successful completion of this program

Certificate

Upon successful completion of the program, participants will be awarded a verified digital certificate by Emeritus in collaboration with MIT Sloan.

To learn more about the collaboration between MIT Sloan and Emeritus please click here.

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Early registrations are encouraged. Seats fill up quickly!

Flexible payment options available. Learn more.