Digital Transformation: Platform Strategies For Success

Develop the skills for launching & monetizing a digital platform for your business.

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Why Enroll For The Digital Transformation Course?

Digital Transformation: Platform Strategies for Success is a 2-month course that introduces participants to the many ways networked markets are transforming the economy and provides strategies for designing, monetizing, and launching a digital platform.

In this course you will learn about the fundamentals of digital transformation, identify why platforms beat products, and how can you make your business a platform. You will learn how to launch and grow a digital platform and identify how to leverage open innovation for your platform. This course also equips you with the knowledge on governing your platform, strategically evaluating your competition, and provides you with a futuristic view of digital transformation across industries.

53%

of execs lack personnel with skills to bring a digital transformation
SOURCE: IDT-SURVEY

$53.3 trillion

the expected contribution of digitally transformed organizations to global GDP in 2023
SOURCE: STATISTA

90%

regard digital transformation as important for their business strategy
SOURCE: IDT-SURVEY

Who Is This Course For?

This online course is ideal for managers and leaders who wish to use their knowledge of digital to advance their careers. The Digital Transformation course will teach you how to take advantage of the digital transformation to build more effective solutions for your business. Get a competitive edge by building platform solutions around digital platforms for your clients.
Participants by job function include:

  • CXOs

  • General Managers

  • Product Managers

  • Mid to senior level Managers

  • Directors

  • Project Managers

  • Marketing Managers

  • Consultants

  • Digital Marketing Managers

  • Program Managers

Program Experience

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80 Interactive Lectures

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8 Discussions

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6 Assignments

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5 Case Studies

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4 Webinars

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1 Textbook (Optional)

Program Topics

Case Studies

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Makerbot

How leveraging an open innovation strategy model can drive growth.

LP - MS-DTP - Case Studies -2 - SEO

SAP

The challenges and potential rewards of governing your digital platform.

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Google Health

The launch strategy for Google’s personal health record service—and why it failed.

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Microsoft Health Vault

Investigate the missteps of the software giant’s health repository launch.

Participant Speak

The course and collaboration with peers clearly showed how different ideas around one topic can create value for everyone. This was a unique opportunity to learn not just from extraordinary faculty me...
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Héctor Iván Lira Hevia
Managing Director, F1rstcomm
The best parts of the course were the informative professor videos and the assignment reviews with course leaders. Also the discussions and reflections gave one more insight on how others understood t...
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Phumlani Zuma
Director, Jikele Consulting
Thought provoking and with up-to-date and global cases studies (e.g. Alibaba). Especially good for anyone in a tech-enabled industry, but I'd recommend it for anyone really. Any business can be disrup...
MS-DTP - Participant Speak - 3 - SEO Image
Karen Taylor
General Manager Asia Pacific, Anaqua

You can see our participants talking about their learning experience on LinkedIn

CHECK STUDENT REVIEWS ON LINKEDIN

(These are LinkedIn posts & will require you to log in to LinkedIn to see them)

Faculty

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Geoffrey Parker

Professor of Engineering, Dartmouth College, Visiting Scholar, MIT Sloan School; Research Fellow, MIT Initiative on the Digital Economy

Professor of Engineering, Dartmouth College, Visiting Scholar, MIT Sloan School; Research Fellow, MIT Initiative on the Digital Economy

MS-DTP - Certificate - SEO

Certificate

Upon successful completion of the program, participants will be awarded a verified digital certificate by Emeritus in collaboration with MIT Sloan.

To learn more about the collaboration between MIT Sloan and Emeritus please click here.

Learn new skills with your colleagues and get special enrollment. Discounts up to 20% are available.

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FAQs

Didn't find what you were looking for? Write to us at learner.success@emeritus.org or Schedule a call with one of our Program Advisors or call us at +1 401 264 8575 (US) / +44 150 730 4811 (UK) / +65 3138 5193 (SG)

Flexible payment options available.

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