Digital Transformation: Platform Strategies For Success

Develop the skills for launching & monetizing a digital platform for your business.

In collaboration with

Who Is This Course For?

This online course is ideal for managers and leaders who wish to use their knowledge of digital to advance their careers. The Digital Transformation course will teach you how to take advantage of the digital transformation to build more effective solutions for your business. Get a competitive edge by building platform solutions around digital platforms for your clients.
Participants by job function include:

CXOs
General Managers
Product Managers
Mid to senior level Managers

Directors
Project Managers
Marketing Managers

Consultants
Digital Marketing Managers
Program Managers

Program Experience

80 Interactive Lectures

8 Discussions

6 Assignments

5 Case Studies

4 Webinars

1 Textbook (Optional)

Program Topics

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Module 1: Digital Transformation: From Products to Platforms; Network Effects

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Module 2: Digital Transformation Concepts: Markets, Environment, and Structure

3

Module 3: Designing Your Digital Business Model for Success

4

Module 4: Launching and Growing a Digital Platform

5

Module 5: Leveraging Open Innovation

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Module 6: Governing Your Digital Platform

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Module 7: Strategy and Competition in the Digital Age

8

Module 8: Digital Transformation Across Industries: A Futuristic View

Case Studies

Makerbot

How leveraging an open innovation strategy model can drive growth.

SAP

The challenges and potential rewards of governing your digital platform.

Google Health

The launch strategy for Google’s personal health record service—and why it failed.

Microsoft Health Vault

Investigate the missteps of the software giant’s health repository launch.

Participant Speak

The course and collaboration with peers clearly showed how different ideas around one topic can create value for everyone. This was a unique opportunity to learn not just from extraordinary faculty me...

Héctor Iván Lira Hevia

Managing Director, F1rstcomm

The best parts of the course were the informative professor videos and the assignment reviews with course leaders. Also the discussions and reflections gave one more insight on how others understood t...

Phumlani Zuma

Director, Jikele Consulting

Thought provoking and with up-to-date and global cases studies (e.g. Alibaba). Especially good for anyone in a tech-enabled industry, but I'd recommend it for anyone really. Any business can be disrup...

Karen Taylor

General Manager Asia Pacific, Anaqua

You can see our participants talking about their learning experience on LinkedIn

CHECK STUDENT REVIEWS ON LINKEDIN

(These are LinkedIn posts & will require you to log in to LinkedIn to see them)

Faculty

Geoffrey Parker

Professor of Engineering, Dartmouth College, Visiting Scholar, MIT Sloan School; Research Fellow, MIT Initiative on the Digital Economy

Certificate

Upon successful completion of the program, participants will be awarded a verified digital certificate by Emeritus in collaboration with MIT Sloan.

To learn more about the collaboration between MIT Sloan and Emeritus please click here.

Learn new skills with your colleagues and get special enrollment. Discounts up to 20% are available.

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FAQs

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The Program

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The Learning Experience

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Certification

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Technical Requirements

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Payment Process

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Refund Policy

Didn't find what you were looking for? Write to us at learner.success@emeritus.org or Schedule a call with one of our Program Advisors or call us at +1 401 264 8575 (US) / +44 150 730 4811 (UK) / +65 3138 5193 (SG)

Please note that our team is away from December 23, 2024 to January 2, 2025 for the year-end holidays. We look forward to addressing your queries when we resume operations in the new year.

Early Registrations Are Encouraged. Seats Fill Up Quickly!

Flexible payment options available.

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