Makerbot
How leveraging an open innovation strategy model can drive growth.
Develop the skills for launching & monetizing a digital platform for your business.
June 17, 2021
2 months, online
2-4 hours per week
Special pricing up to 20% discount is available if you enroll with your colleagues. Please send an email to group-enrollments@emeritus.org for more information.
Digital Transformation: Platform Strategies for Success is a 2-month course that introduces participants to the many ways networked markets are transforming the economy and provides strategies for designing, monetizing, and launching a digital platform.
In this course you will learn about the fundamentals of digital transformation, identify why platforms beat products, and how can you make your business a platform. You will learn how to launch and grow a digital platform and identify how to leverage open innovation for your platform. This course also equips you with the knowledge on governing your platform, strategically evaluating your competition, and provides you with a futuristic view of digital transformation across industries.
Of execs lack personnel with skills to bring a digital transformation
Will be spent on digital transformation by 2019
Regard digital transformation as important for their business strategy
This online course is ideal for managers and leaders who wish to use their knowledge of digital to advance their careers. The Digital Transformation course will teach you how to take advantage of the digital transformation to build more effective solutions for your business. Get a competitive edge by building platform solutions around digital platforms for your clients.
Participants by job function include:
80 Interactive Lectures
8 Discussions
6 Assignments
5 Case Studies
4 Webinars
1 Textbook (Optional)
As you build your knowledge of digital platforms, you will explore network effects on a company’s value and predict how a platform shift could impact your company.
Evaluate platform market outcomes by analyzing principles of multihoming and switching costs; and compare network effects vs. traditional linear value chains.
Create and optimize a platform using the three principles of platform design; identify how architecture design can increase network effects; and learn to monetize a platform.
Compare various strategies to launch a platform and gain traction; learn how to leverage modularity and APIs to grow a platform; analyze why two digital platforms failed to thrive.
Analyze the impact of open innovation on your platform by studying open source strategies and ascertain the level of openness for optimized value capture.
Learn how to govern effectively to succeed. How to use the right rules and tools to avoid or correct negative externalities or information asymmetries.
Apply platform strategies to create network effects and gain a sustainable competitive advantage; learn why platform strategy differs from traditional pipeline business and the Porter’s Five Forces Model, and discover how that affects M&A decisions and activity.
Gain insights into the opportunities and challenges in adopting platform strategies in different industries and predict which industries will experience future disruption.
As you build your knowledge of digital platforms, you will explore network effects on a company’s value and predict how a platform shift could impact your company.
Analyze the impact of open innovation on your platform by studying open source strategies and ascertain the level of openness for optimized value capture.
Evaluate platform market outcomes by analyzing principles of multihoming and switching costs; and compare network effects vs. traditional linear value chains.
Learn how to govern effectively to succeed. How to use the right rules and tools to avoid or correct negative externalities or information asymmetries.
Create and optimize a platform using the three principles of platform design; identify how architecture design can increase network effects; and learn to monetize a platform.
Apply platform strategies to create network effects and gain a sustainable competitive advantage; learn why platform strategy differs from traditional pipeline business and the Porter’s Five Forces Model, and discover how that affects M&A decisions and activity.
Compare various strategies to launch a platform and gain traction; learn how to leverage modularity and APIs to grow a platform; analyze why two digital platforms failed to thrive.
Gain insights into the opportunities and challenges in adopting platform strategies in different industries and predict which industries will experience future disruption.
How leveraging an open innovation strategy model can drive growth.
The challenges and potential rewards of governing your digital platform.
The launch strategy for Google’s personal health record service—and why it failed.
Investigate the missteps of the software giant’s health repository launch.
— Héctor Iván Lira Hevia, Managing Director, F1rstcomm
— Phumlani Zuma, Director, Jikele Consulting
— Karen Taylor, General Manager Asia Pacific, Anaqua
You can see our participants talking about their learning experience on LinkedIn
CHECK STUDENT REVIEWS ON LINKEDIN(These are LinkedIn posts & will require you to log in to LinkedIn to see them)
Professor of Engineering, Dartmouth College, Visiting Scholar, MIT Sloan School; Research Fellow, MIT Initiative on the Digital Economy
Upon successful completion of the program, participants will be awarded a verified digital certificate by Emeritus in collaboration with MIT Sloan.
To learn more about the collaboration between MIT Sloan and Emeritus please click here.
Download BrochureFlexible payment options available.