MIT Sloan Emeritus Digital Transformation | Online Certificate Program

Get Your Brochure

First name

Last Name

Country

Work Experience

Phone (optional)

By clicking the button below, you agree to receive communications from MIT Sloan & Emeritus about this program and other relevant programs. Privacy Policy (optional)

Why Enroll For The Digital Transformation Course?

Digital Transformation: Platform Strategies for Success is a 2-month course that introduces participants to the many ways networked markets are transforming the economy and provides strategies for designing, monetizing, and launching a digital platform.

In this course you will learn about the fundamentals of digital transformation, identify why platforms beat products, and how can you make your business a platform. You will learn how to launch and grow a digital platform and identify how to leverage open innovation for your platform. This course also equips you with the knowledge on governing your platform, strategically evaluating your competition, and provides you with a futuristic view of digital transformation across industries.

53%

Of execs lack personnel with skills to bring a digital transformation

SOURCE: IDT-SURVEY

$2.1Trillion

Will be spent on digital transformation by 2019

SOURCE: PRICE WATERHOUSE COOPERS

90%

Regard digital transformation as important for their business strategy

SOURCE: IDT-SURVEY

Who Is This Course For?

This online course is ideal for managers and leaders who wish to use their knowledge of digital to advance their careers. The Digital Transformation course will teach you how to take advantage of the digital transformation to build more effective solutions for your business. Get a competitive edge by building platform solutions around digital platforms for your clients.

Participants by job function include:

CXOs
General Managers
Product Managers
Mid to senior level Managers

Directors
Project Managers
Marketing Managers

Consultants
Digital Marketing Managers
Program Managers

Program Experience

Decorative image relating to 80 Interactive Lectures

Decorative image relating to 8 Discussions

Decorative image relating to 6 Assignments

Decorative image relating to 5 Case Studies

Decorative image relating to 1 Textbook (Optional)

Program Topics

Module 1:

Digital Transformation: From Products to Platforms; Network Effects

Module 2:

Digital Transformation Concepts: Markets, Environment, and Structure

Module 3:

Designing Your Digital Business Model for Success

Module 4:

Launching and Growing a Digital Platform

Module 5:

Leveraging Open Innovation

Module 6:

Governing Your Digital Platform

Module 7:

Strategy and Competition in the Digital Age

Module 8:

Digital Transformation Across Industries: A Futuristic View

Module 1:

Digital Transformation: From Products to Platforms; Network Effects

Module 5:

Leveraging Open Innovation

Module 2:

Digital Transformation Concepts: Markets, Environment, and Structure

Module 6:

Governing Your Digital Platform

Module 3:

Designing Your Digital Business Model for Success

Module 7:

Strategy and Competition in the Digital Age

Module 4:

Launching and Growing a Digital Platform

Module 8:

Digital Transformation Across Industries: A Futuristic View

Download Brochure

Case Studies

Makerbot

How leveraging an open innovation strategy model can drive growth.

Image displaying a man in blazer to portray the company SAP

SAP

The challenges and potential rewards of governing your digital platform.

Google Health

The launch strategy for Google’s personal health record service—and why it failed.

Microsoft Health Vault

Investigate the missteps of the software giant’s health repository launch.

Participant Speak

"The course and collaboration with peers clearly showed how different ideas around one topic can create value for everyone. This was a unique opportunity to learn not just from extraordinary faculty members but from peers all over the world."

— Héctor Iván Lira Hevia, Managing Director, F1rstcomm

"The best parts of the course were the informative professor videos and the assignment reviews with course leaders. Also the discussions and reflections gave one more insight on how others understood things."

— Phumlani Zuma, Director, Jikele Consulting

"Thought provoking and with up-to-date and global cases studies (e.g. Alibaba). Especially good for anyone in a tech-enabled industry, but I'd recommend it for anyone really. Any business can be disrupted by a 'platform' driven competitor and technology convergence means your competitors might not be who you think they are!"

— Karen Taylor, General Manager Asia Pacific, Anaqua

slide-testimonial-58 slide-testimonial-59 slide-testimonial-60

Faculty

Geoffrey Parker

Professor of Engineering, Dartmouth College, Visiting Scholar, MIT Sloan School; Research Fellow, MIT Initiative on the Digital Economy

Digital Transformation: Platform Strategies For Success

Get Your Brochure

STARTS ON

DURATION

PROGRAM FEE

Special pricing for group enrollments

Generic

Why Enroll For The Digital Transformation Course?

53%

SOURCE: IDT-SURVEY

$2.1Trillion

SOURCE: PRICE WATERHOUSE COOPERS

90%

SOURCE: IDT-SURVEY

Who Is This Course For?

Program Experience

Program Topics

Module 1:

Module 2:

Module 3:

Module 4:

Module 5:

Module 6:

Module 7:

Module 8:

Module 1:

Module 5:

Module 2:

Module 6:

Module 3:

Module 7:

Module 4:

Module 8:

Case Studies

Makerbot

SAP

Google Health

Microsoft Health Vault

Participant Speak

— Héctor Iván Lira Hevia, Managing Director, F1rstcomm

— Phumlani Zuma, Director, Jikele Consulting

— Karen Taylor, General Manager Asia Pacific, Anaqua

<dummy>

Faculty

Geoffrey Parker

Geoffrey Parker

Certificate

Certificate

Early registrations are encouraged. Seats fill up quickly!