Innovation of Products and Services: MIT's Approach to Design Thinking

Identify • Analyze • Conceptualize • Create

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Course Dates

STARTS ON

November 10, 2021

Course Duration

DURATION

2 months, online
2-4 hours per week

Course Duration

PROGRAM FEE

US$1,400

Course Information Flexible payment available

In collaboration

In Collaboration With MIT Sloan | Online Certificate Program

3 Reasons Why You Should Enroll

Professor Steve Eppinger

World-Class Faculty

Learn design thinking from world-class MIT Sloan faculty
Two students working on a solution model while a third looks on

Create Solutions

Identify customer needs & create solutions from concept to completion
Decorative image relating to Applying innovation to practical models

Practical Models

Apply innovation models to solve your critical business problems

What You Will Learn

  • Innovation
  • Design Thinking
  • Applied Creativity
  • Product Development
  • Systematic Innovation
  • Concept Development
  • User-centered Innovation
  • Creative Problem Solving
  • Storyboards
  • Business Impact

Your Learning Journey

Decorative image relating to 62 Video Lectures

62 Video Lectures

Decorative image relating to 4 Peer Learning Discussions

4 Peer Learning Discussions

Decorative image relating to 4 Case Studies

4 Case Studies

Decorative image relating to 4 Real-World Applications, 1 Capstone Project

4 Real-World Applications, 1 Capstone Project

Program Topics

Module 1:

Design Thinking Skills

Learn how to apply the three innovation challenges model to a business/product/service while exploring the cases of Airbnb and Apple.

Module 2:

Identify Customer Needs

Grasp the concepts of opportunity evaluation and concept development by identifying a product or service that meets a customer need.

Module 3:

Applied Creativity – Product Concept Generation

Develop a solution concept by understanding the basics of concept generation, down selection, sketch modeling and external and internal search.

Module 4:

Design of Services and Customer Experience

Learn how to generate multiple innovations for one step in a service experience cycle and map out a detailed customer experience cycle for your product/service.

Module 5:

Financial Analysis

Discover how to use modeling to analyze a company's cash flow to maintain NPV and identify key components of financial analysis.

Module 6:

Environmental Stability

Identify environmental impacts that could occur over the life cycle of a product and the key components of Design for Environment (DFE) and Life Cycle Assessment (LCA).

Module 1:

Design Thinking Skills

Learn how to apply the three innovation challenges model to a business/product/service while exploring the cases of Airbnb and Apple.

Module 4:

Design of Services and Customer Experience

Learn how to generate multiple innovations for one step in a service experience cycle and map out a detailed customer experience cycle for your product/service.

Module 2:

Identify Customer Needs

Grasp the concepts of opportunity evaluation and concept development by identifying a product or service that meets a customer need.

Module 5:

Financial Analysis

Discover how to use modeling to analyze a company's cash flow to maintain NPV and identify key components of financial analysis.

Module 3:

Applied Creativity – Product Concept Generation

Develop a solution concept by understanding the basics of concept generation, down selection, sketch modeling and external and internal search.

Module 6:

Environmental Stability

Identify environmental impacts that could occur over the life cycle of a product and the key components of Design for Environment (DFE) and Life Cycle Assessment (LCA).

Faculty

Faculty Member Steve Eppinger

Steve Eppinger

General Motors Leaders for Global Operations Professor of Management

Prof. Steve Eppinger is the Professor of Management Science & Engineering Systems as well as the Co-director for the System Design & Management Program. His research efforts are applied to improving product design and development practices. More info

Participant Speak

"Faculty videos, real examples, case studies, and assignments were very helpful in providing a better understanding of design thinking."

— Ramesh Arora, Assistant General Manager, TATA Power, India

"By far the first lesson was the most important lesson. That framework has steered the direction of the entire course and is absolutely critical to remember throughout the entire design process. Today, I'm leveraging that framework at my job to question the value/innovation that we provide with our marketing channels."

— Kevin Ly, Associate Director Commercial Analytics, Bristol Myers Squibb, New Jersey

"The course content and the collaboration with peers worldwide was a great learning experience. The outcome within a couple of weeks was astonishing!"

— Andreas Cem Vogt, Business Process Principal, Salesforce, Germany

"The examples that were used to illustrate the different aspects of product development were extremely helpful."

— Jenny Brown, UX & Product Development Specialist, Digital Incubation Center, Qatar

Certificate

Sample certificate that will be awarded after successful completion of this program

Certificate

Upon successful completion of the course, participants will be awarded a verified digital certificate by Emeritus in collaboration with MIT Sloan.

To learn more about the collaboration between MIT Sloan and Emeritus please click here.

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Flexible payment options available. Learn more.