Innovation of Products and Services: MIT's Approach to Design Thinking

Identify • Analyze • Conceptualize • Create

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Course Dates

October 1, 2020

Course Duration


2 months, online
2-4 hours per week

Course Duration



Course Information Flexible payment available

In collaboration

3 Reasons Why You Should Enroll

World-Class Faculty

Learn design thinking from world-class MIT Sloan faculty

Create Solutions

Identify customer needs & create solutions from concept to completion

Practical Models

Apply innovation models to solve your critical business problems

What You Will Learn

  • Innovation
  • Design Thinking
  • Applied Creativity
  • Product Development
  • Systematic Innovation
  • Concept Development
  • User-centered Innovation
  • Creative Problem Solving
  • Storyboards
  • Business Impact
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Your Learning Journey

62 Video Lectures

62 Video Lectures

4 Peer Learning Discussions

4 Peer Learning Discussions

4 Case Studies

4 Case Studies

4 Real-World Applications, 1 Capstone Project

4 Real-World Applications, 1 Capstone Project

Program Topics

Module 1:

Design Thinking Skills

Module 2:

Identify Customer Needs

Module 3:

Applied Creativity – Product Concept Generation

Module 5:

Financial Analysis

Module 4:

Design of Services and Customer Experience

Module 6:

Environmental Stability


Steve Eppinger Faculty

Steve Eppinger

General Motors Leaders for Global Operations Professor of Management

Prof. Steve Eppinger is the Professor of Management Science & Engineering Systems as well as the Co-director for the System Design & Management Program. His research efforts are applied to improving product design and development practices. More info

Participant Speak

"Faculty videos, real examples, case studies, and assignments were very helpful in providing a better understanding of design thinking."

— Ramesh Arora, Assistant General Manager, TATA Power, India

"By far the first lesson was the most important lesson. That framework has steered the direction of the entire course and is absolutely critical to remember throughout the entire design process. Today, I'm leveraging that framework at my job to question the value/innovation that we provide with our marketing channels."

— Kevin Ly, Associate Director Commercial Analytics, Bristol Myers Squibb, New Jersey

"The course content and the collaboration with peers worldwide was a great learning experience. The outcome within a couple of weeks was astonishing!"

— Andreas Cem Vogt, Business Process Principal, Salesforce, Germany

"The examples that were used to illustrate the different aspects of product development were extremely helpful."

— Jenny Brown, UX & Product Development Specialist, Digital Incubation Center, Qatar



Upon successful completion of the course, participants will be awarded a verified digital certificate by Emeritus in collaboration with MIT Sloan.

To learn more about the collaboration between MIT Sloan and Emeritus please click here.

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Early registrations are encouraged. Seats fill up quickly!

Flexible payment options available. Click here to learn more.