EXECUTIVE EDUCATION

Digital Disruption: Digital Transformation Strategies

Learn to build game-changing disruption strategies to help your organisation thrive

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Course Dates
DEADLINE EXTENDED

May 19, 2021

Course Duration

DURATION

2 months, online
4-6 hours per week

Course Duration

PROGRAMME FEE

US$2,000

Course Information Flexible payment available

Why Enrol For The Digital Disruption Programme?

Disruption is a force that is changing the corporate landscape like no other. Today’s organisations are not just being driven to transform to meet the demands of digital. With the recent wave of disruption that has left many in its wake, firms now frequently find themselves competing with players outside their own industry.

This unprecedented disruption is happening fast, as many well-known incumbents will attest. Succeeding in this volatile environment requires not only a thorough understanding of what disruption is and how to deal with it. Even more importantly, you must know how to disrupt others.

This new online programme from Cambridge Judge Business School Executive Education provides research-based insights on disruptive innovations and what it takes to build and manage successful business models in this complex era.

Who Is This Programme For?

  • This online programme is designed for executives who take part in building strategies in their organisations.
  • Participants will engage, via video lectures, with Cambridge Judge’s world-class faculty. They will share their cutting-edge research and give executives the opportunity to reflect on what disruption means in their industry.
  • They will also offer unique frameworks and tools proven to help executives define sound strategies to compete and thrive in this fast-changing landscape.
  • These new frameworks reflect the realities of modern strategy, introducing concepts that were unknown a decade ago, then challenging executives to use them on case studies that will have relevance to their own circumstances.
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Syllabus

Module 1:

Dealing with Disruption

Understand the concept of disruption and learn about common disruption strategies. Explore how Dell, Netflix, and Ryanair disrupted incumbents with robust disruptive business models, paving the way for their success.

Module 2:

Incumbents' Dilemma

Learn the various reasons as to why incumbent businesses are unable to adapt to disruption and the challenge of scaling down.

Module 3:

Changing Competitive Imperatives

Gain an introduction to the concept of ecosystems and learn to make accurate predictions of how new ecosystems are likely to evolve.

Module 4:

Platform-based Competition

Learn about platform envelopment, two-sided markets and network effects, and how to distinguish successful platforms from unsuccessful ones.

Module 5:

Platform Wars - Winning from Behind

Explore the challenges or dilemmas associated with platforms and learn to develop strategies to deal with them; understand what strategists get wrong about platforms.

Module 6:

Winning Ecosystems

Explore the importance of ecosystems from the perspective of both a new entrant and an incumbent as well as the importance of mapping business ecosystems.

Module 7:

Business Model Innovation - Creating Winning Business Models - I

Master the concept of business model innovation through examples of law firms, fintech and banking industries. You will also learn about the 4 levels of business model innovation, namely technology, management, organisational forms, and co-creation.

Module 8:

Business Model Innovation: Creating Winning Business Models - II

Learn about business model innovation especially, in the field of news and journalism and examine the 4 business models, namely product business model, solution business model, match-making business model and multi-sided business model.

Module 1:

Dealing with Disruption

Understand the concept of disruption and learn about common disruption strategies. Explore how Dell, Netflix, and Ryanair disrupted incumbents with robust disruptive business models, paving the way for their success.

Module 5:

Platform Wars - Winning from Behind

Explore the challenges or dilemmas associated with platforms and learn to develop strategies to deal with them; understand what strategists get wrong about platforms.

Module 2:

Incumbents' Dilemma

Learn the various reasons as to why incumbent businesses are unable to adapt to disruption and the challenge of scaling down.

Module 6:

Winning Ecosystems

Explore the importance of ecosystems from the perspective of both a new entrant and an incumbent as well as the importance of mapping business ecosystems.

Module 3:

Changing Competitive Imperatives

Gain an introduction to the concept of ecosystems and learn to make accurate predictions of how new ecosystems are likely to evolve.

Module 7:

Business Model Innovation - Creating Winning Business Models - I

Master the concept of business model innovation through examples of law firms, fintech and banking industries. You will also learn about the 4 levels of business model innovation, namely technology, management, organisational forms, and co-creation.

Module 4:

Platform-based Competition

Learn about platform envelopment, two-sided markets and network effects, and how to distinguish successful platforms from unsuccessful ones.

Module 8:

Business Model Innovation: Creating Winning Business Models - II

Learn about business model innovation especially, in the field of news and journalism and examine the 4 business models, namely product business model, solution business model, match-making business model and multi-sided business model.

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Programme Highlights

Dealing with Disruption

Dealing with Disruption

Define and recognise disruption in its various forms and learn common disruption strategies.

Platform Strategies

Platform Strategies

Understand the challenges associated with platforms and learn to develop strategies to deal with them.

Business Models

Business Models

Identify what a business model is, and be able to design a business model to create value.

Challenges Adapting

Challenges Adapting

Learn to distinguish successful platforms from unsuccessful ones, and why some incumbents are unable to adapt to disruption.

Ecosystem Evolution

Ecosystem Evolution

Examine the importance of ecosystems from the perspective of both a new entrant and an incumbent, and be able to more accurately predict how new ecosystems are likely to evolve.

Case Studies

Dell

Dell

Learn how the technology corporation disrupted the PC industry and its incumbents by cutting out the middlemen (distributors, resellers and wholesalers), going directly to the end user.

Netflix

Netflix

Discover how this powerhouse entrant took on incumbent Blockbuster and became one of the most compelling examples of disruption to date.

Ryanair

Ryanair

Learn how Ryanair’s deliberate strategy and no-frills business model upended the budget airline industry, increased the size of the market and positioned the company for success.

Kodak

Kodak

From starting as an industry disruptor with a consumer camera to being disrupted by the shift to digital imaging, explore the colorful history of one of the world’s most profitable and recognizable brands—and what ultimately led to its demise.

TiVo

TiVo

Study the challenges TiVo faced as a new entrant trying to break into an ecosystem, from the dilemma brought about by their incredible innovation to the mistakes they made and the strategies they used in an attempt to remedy them.

eHarmony

eHarmony

Find out how the online matchmaking platform found success in a challenging market: forging its own path by carefully considering the rules of access and interaction, making the right tradeoffs, and effectively governing its platform.

Note: All product and company names are trademarks™ or registered® trademarks of their respective holders. Use of them does not imply any affiliation with or endorsement by them.

Assignments

Streaming Services

Streaming Services

With Netflix, Amazon Prime, and Disney all competing, who will win? Who will lose?

Design a New Business Model

Design a New Business Model

Design a model as an incumbent and new entrant.

Connected Car Exercise

Connected Car Exercise

Assume the role of a company such as BMW, Tesla, Alphabet, Intel, Aston-Martin, etc. Which company will dominate?

Netflix vs. Disney

Netflix vs. Disney

What makes a platform successful?

Note: All product and company names are trademarks™ or registered® trademarks of their respective holders. Use of them does not imply any affiliation with or endorsement by them.

Faculty

Profile picture of programme faculty, Prof. Shahzad (Shaz) Ansari

Shahzad (Shaz) Ansari

Professor of Strategy & Innovation, Director of the MPhil in Innovation, Strategy & Organisation Programme, Professorial Fellow of St Edmund's College, MPhil, PhD (University of Cambridge)

Professor Ansari’s research is focused on institutional processes and diffusion of practices; social and environmental issues, technological ... More info

Profile picture of programme faculty, Dr. Kamal Munir

Kamal Munir

Reader in Strategy & Policy, PhD (McGill University)

Dr Munir has been teaching at Cambridge Judge Business School since 2000. His research focuses on technological and business model disruptions at the corporate and societal levels and spans the competitive advantage of nations. Dr Munir has consulted for the State.. More info

Certificate

Example image of certificate that will be awarded after successful completion of this program

Certificate

Upon successful completion of the programme, participants will be awarded a digital certificate of completion by Cambridge Judge Business School Executive Education.

Please note that this programme can be incorporated into the completion of the Cambridge General Management Certificate of achievement (GMCA). It will be credited as an "in-person" 2-day programme for the purpose of meeting the GMCA requirements. If you require more details on the GMCA and wish to speak to our advisors please contact executive.education@jbs.cam.ac.uk.

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Flexible payment options available. Learn more.