Digital Disruption: Digital Transformation Strategies

Learn to build game-changing disruption strategies to help your organisation thrive

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Course Dates

STARTS ON

February 3, 2022

Course Duration

DURATION

2 months, online
4–6 hours per week

Course Duration

Why Enrol for the Digital Disruption Programme?

Disruption is a force that is changing the corporate landscape, and organisations must transform at a rapid pace to meet the demands of digital. The recent wave of disruption has left many in its wake, and firms now frequently compete with players outside their industry.

This unprecedented disruption is happening fast, as many well-known incumbents will attest. Succeeding in this volatile environment requires not only a thorough understanding of what disruption is and how to deal with it, but also the knowledge of how to disrupt others.

This online programme from Cambridge Judge Business School Executive Education provides research-based insights on disruptive innovations and what it takes to build and manage successful business models in this complex era.

Who Is This Programme For?

This program was developed for professionals who want to get a wide-ranging overview of digital transformation and learn how both incumbents and entrants can leverage it to become the disruptors in their industry. It is ideal for:

  • C-Suite Executives, Directors, General Managers looking to grow their business via digital transformation by understanding disruption through a broad lens so they can modify their business model to suit digital customers.
  • Functional Managers such as those working in product development, digital marketing, operations and related areas who are seeking to sharpen their skills and stay current on the latest trends.
  • Consultants aiming to recognize key drivers and early signs of disruption so they can help their clients prepare for disruption and innovate their business models accordingly.

Representative roles include:

  • Business Manager
  • Business Transformation Consultant
  • Chief Executive (CEO, COO, CIO, CFO, CMO, CTO)
  • Chief Strategy Officer
  • Digital Transformation Consultant
  • Digital Marketing Manager
  • Executive Director
  • Founder/Partner
  • General Manager
  • Marketing Manager
  • Managing Director
  • Operations Manager
  • Product Manager
  • Project Manager
  • Principal Consultant
  • President
  • Strategy Consultant
  • Technology Consultant

Syllabus

Module 1:

Dealing with Disruption

Understand the concept of disruption and learn about common disruption strategies. Explore how Dell, Netflix and Ryanair paved the way to success by using robust business models to disrupt their incumbents.

Module 2:

Incumbents' Dilemma

Learn why incumbent businesses are unable to adapt to disruption and understand the challenge of scaling down.

Module 3:

Changing Competitive Imperatives

Gain an introduction to the concept of ecosystems and learn to make accurate predictions of how new ecosystems will likely evolve.

Module 4:

Platform-Based Competition

Learn about platform envelopment, two-sided markets and network effects, and how to distinguish between successful and unsuccessful platforms.

Module 5:

Platform Wars—Winning from Behind

Explore the challenges associated with platforms and learn to develop strategies to deal with them. Also, understand what strategists get wrong about platforms.

Module 6:

Winning Ecosystems

Explore the importance of ecosystems from the perspectives of a new entrant and an incumbent and learn the importance of mapping business ecosystems.

Module 7:

Business Model Innovation: Creating Winning Business Models—I

Master the concept of business model innovation using examples from law firms, fintech and banking. Learn about the four levels of business model innovation: technology, management, organisational forms and co-creation.

Module 8:

Business Model Innovation: Creating Winning Business Models—II

Learn about business model innovation, especially in the field of news and journalism, and examine the four business models: product, solution, match-making and multi-sided.

Module 1:

Dealing with Disruption

Understand the concept of disruption and learn about common disruption strategies. Explore how Dell, Netflix and Ryanair paved the way to success by using robust business models to disrupt their incumbents.

Module 5:

Platform Wars—Winning from Behind

Explore the challenges associated with platforms and learn to develop strategies to deal with them. Also, understand what strategists get wrong about platforms.

Module 2:

Incumbents' Dilemma

Learn why incumbent businesses are unable to adapt to disruption and understand the challenge of scaling down.

Module 6:

Winning Ecosystems

Explore the importance of ecosystems from the perspectives of a new entrant and an incumbent and learn the importance of mapping business ecosystems.

Module 3:

Changing Competitive Imperatives

Gain an introduction to the concept of ecosystems and learn to make accurate predictions of how new ecosystems will likely evolve.

Module 7:

Business Model Innovation: Creating Winning Business Models—I

Master the concept of business model innovation using examples from law firms, fintech and banking. Learn about the four levels of business model innovation: technology, management, organisational forms and co-creation.

Module 4:

Platform-Based Competition

Learn about platform envelopment, two-sided markets and network effects, and how to distinguish between successful and unsuccessful platforms.

Module 8:

Business Model Innovation: Creating Winning Business Models—II

Learn about business model innovation, especially in the field of news and journalism, and examine the four business models: product, solution, match-making and multi-sided.

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Programme Highlights

Dealing with Disruption

Dealing with Disruption

Define and recognise disruption in its various forms and learn common disruption strategies.

Platform Strategies

Platform Strategies

Understand the challenges associated with platforms and learn to develop strategies to deal with them.

Business Models

Business Models

Identify what a business model is and understand how to design a business model to create value.

Adapting to Challenges

Adapting to Challenges

Learn how to distinguish between successful and unsuccessful platforms and why some incumbents are unable to adapt to disruption.

Ecosystem Evolution

Ecosystem Evolution

Examine the importance of ecosystems from different viewpoints—that of a new entrant and that of an incumbent—and understand how to more accurately predict how new ecosystems are likely to evolve.

Case Studies

Dell

Dell

Learn how the technology corporation disrupted the PC industry and its incumbents by cutting out the middlemen (distributors, resellers and wholesalers) and going directly to the end user.

Netflix

Netflix

Discover how this powerhouse entrant took on incumbent Blockbuster and became one of the most compelling examples of disruption to date.

Ryanair

Ryanair

Learn how Ryanair’s deliberate strategy and no-frills business model upended the budget airline industry, increased the size of the market and positioned the company for success.

Kodak

Kodak

From starting as an industry disruptor with a consumer camera to being disrupted by the shift to digital imaging, explore the colorful history of one of the world’s most profitable and recognizable brands—and what ultimately led to its demise.

TiVo

TiVo

Study the challenges TiVo faced as a new entrant trying to break into an ecosystem, from the dilemma brought about by their incredible innovation to the mistakes they made and the strategies they used in an attempt to remedy them.

eHarmony

eHarmony

Find out how the online matchmaking platform found success in a challenging market: forging its own path by carefully considering the rules of access and interaction, making the right tradeoffs, and effectively governing its platform.

Note: All product and company names are trademarks™ or registered® trademarks of their respective holders. Use of them does not imply any affiliation with or endorsement by them.

Assignments

Streaming Services

Streaming Services

Netflix, Amazon Prime and Disney all compete in this market. Who will win, and who will lose?

Design a New Business Model

Design a New Business Model

Design a model from two perspectives: as an incumbent and as a new entrant.

Connected Car Exercise

Connected Car Exercise

Assume the role of an executive at companies such as BMW, Tesla, Alphabet, Intel and Aston Martin. Which company will dominate?

Netflix vs. Disney

Netflix vs. Disney

What makes a platform successful?

Note: All product and company names are trademarks™ or registered® trademarks of their respective holders. Use of them does not imply any affiliation with or endorsement by them.

Faculty

Faculty Member Shahzad (Shaz) Ansari

Shahzad (Shaz) Ansari

Professor of Strategy & Innovation, Director of the MPhil in Innovation, Strategy & Organisation Programme, Professorial Fellow of St Edmund’s College

Professor Ansari’s areas of expertise in executive education include strategic management, technological and business model innovation, social innovation and corporate social responsibility. He has contributed to executive education programmes in many leading organisations and also serves on a plethora of editorial boards.

Profile picture of programme faculty, Dr Kamal Munir

Dr Kamal Munir

Reader in Strategy & Policy; Academic Director, Centre for Strategic Philanthropy (CSP); Race & Inclusion Champion, University of Cambridge; Fellow of Homerton College.

Dr Kamal Munir has been teaching at Cambridge Judge Business School since 2000 and has published extensively on technological and business model disruptions at the corporate and societal levels. He has also been a consultant for leading banks across the globe and the governments of the UK, Pakistan and Nigeria.

Testimonials

"The programme was a great experience and knowledge pill about a changing world. During the course, I had the pleasure of meeting people who understand the world of digital disruption and can impart this knowledge. I strongly recommend this course to those who are already engaged in digital disruption and those who are planning to embrace disruptive innovation."

— Michal Bartkowiak, Vice President, INEA S.A.

"The best part about the programme was being able to practice and exercise what we learned in real-world developments. My favourite assignment was making the pitch for the assigned company for autonomous cars and competing and learning with other students."

— Raegan Rast, Intern, Marketing & Sales, mylifeIQ

"I loved the depth and course structure covered in the digital disruption course. It really resonated well with what I intended to learn from this programme."

— Swaraj Kashyap, Associate Director, Sales & Business Development, Cognizant Technology Solutions US Corp

"This course has very well-rounded content and excellent explanation by the professors, supplemented with office-hour discussions."

— Siva Kumpatla, Data Science Leader, Corteva Agriscience

Certificate

Example image of certificate that will be awarded after successful completion of this program

Certificate

Upon successful completion of the programme, participants will be awarded a digital certificate of completion by Cambridge Judge Business School Executive Education.

Please note that this programme can be incorporated into the completion of the Cambridge General Management Certificate of Achievement (GMCA). It will be credited as an "in-person" two-day programme for the purpose of meeting the GMCA requirements. If you require more details on the GMCA and wish to speak to our advisors, please contact [email protected].

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Note: After successful completion of the online programme, your verified digital certificate will be emailed to you in the name you used when registering for the programme. All certificate images are for illustrative purposes only and may be subject to change at the discretion of Cambridge Judge Business School Executive Education.

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