Digital Disruption: Digital Transformation Strategies

Learn the trends, business models, and strategies to help your organisation thrive

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Course Dates


June 20, 2024

Course Duration


2 months, online
4–6 hours per week

Course Fee


£1,702 and get £185 off with a referral

Course Information Flexible payment available
Course Fee

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Emeritus is collaborating with Cambridge Judge Business School Executive Education to help you build future-ready skills. Enrol before and get up to 8% tuition assistance to set yourself up for professional success.​

Application Details

Tuition assistance is live as per below schedule. The full programme fee is £1,850 as of the start date.

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Leading Through Digital Disruption

Digital disruption is a force that is changing the corporate landscape, and organisations must rapidly transform to keep pace. Succeeding in this volatile environment requires not only a thorough understanding of what disruption is and how to deal with it, but also the knowledge of how to proactively disrupt others.

In the Digital Disruption programme, you’ll be provided with a 360-degree view of digital transformation and learn how to leverage it to become a disruptor in the industry.

Dealing with Disruption Recognise and define disruption in its various forms and learn common disruption strategies.

Business Models Identify and design business models to create value.

Adapting to Challenges Look across industries to distinguish between successful and unsuccessful platforms and why some businesses are unable to adapt to disruption.

Ecosystem Evolution Examine the importance of ecosystems from different viewpoints and learn how to predict the evolution of new ecosystems.

Who Will Benefit from This Programme?

  • C-Suite Executives, Directors, General Managers looking to understand digital disruption through a broad lens, so they can grow by modifying their business model to suit digital customers.
  • Functional Managers such as those working in product development, digital marketing, operations and related areas who are seeking to sharpen their skills and stay current on the latest trends.
  • Consultants who need to recognise key drivers and early signs of disruption so they can help their clients prepare for disruption and innovate their business models accordingly.

Programme Curriculum

From defining disruption to creating a winning business model with transformation trajectories, the programme’s comprehensive curriculum provides you with the knowledge and skills to compete and thrive in the digital landscape.

Programme Experience

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Self-Paced Video Lectures

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Live Webinars With Faculty

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Office Hours

Case Studies

Real-World Assignments

Peer-to-Peer Discussion Forums

Dedicated Programme Support Team

Case studies and Industry examples

Case studies and real-world industry examples offer scenarios that allow you to explore the successes – and failures – of digital disruption across a broad range of industries. Some of the case studies we’ll survey include:

  • Dell - Learn how this technology corporation disrupted the PC industry and its incumbents by cutting out the middlemen (distributors, resellers and wholesalers) and selling directly to the end user.
  • Netflix - Discover how this powerhouse entrant took on incumbent Blockbuster and became one of the most compelling examples of disruption to date.
  • Ryanair - Learn how Ryanair’s deliberate strategy and no-frills business model upended the budget airline industry, increased the size of the market and positioned the company for success.
  • Kodak - From starting as an industry disruptor with a consumer camera to being disrupted by the shift to digital imaging, explore the colourful history of one of the world’s most profitable and recognisable brands—and what ultimately led to its demise.
  • TiVo - Study the challenges TiVo faced as a new entrant trying to break into an ecosystem, the dilemma brought about by their incredible innovation, and the mistakes they made and strategies they used to attempt to remedy them.
  • eHarmony - Find out how the online matchmaking platform found success in a challenging market: forging its own path by carefully considering the rules of access and interaction, making the right tradeoffs, and effectively governing its platform.

Note: All product and company names are trademarks™ or registered® trademarks of their respective holders. Use of them does not imply any affiliation with or endorsement by them.

Our Students

Our cohorts include a diverse group of ambitious and experienced individuals from around the globe and across a wide range of industries:


  • Europe – 53%
  • Asia – 22%
  • North America – 12%
  • Africa – 6%
  • South America – 5%


  • 0-9 years – 12%
  • 10-14 years – 16%
  • 15-19 years – 20%
  • 20+ years – 52%


  • IT Products & Services – 18%
  • Financial Services – 14%
  • Consulting – 13%
  • Healthcare – 7%
  • Other – 48%

Michal Bartkowiak

"The programme was a great experience and knowledge pill about a changing world. During the course, I had the pleasure of meeting people who understand the world of digital disruption and can impart this knowledge. I strongly recommend this course to those who are already engaged in digital disruption and those who are planning to embrace disruptive innovation."

— Michal Bartkowiak, Vice President, INEA S.A.

Raegan Rast

"The best part about the programme was being able to practise and exercise what we learnt in real-world developments. My favourite assignment was making the pitch for the assigned company for autonomous cars and competing and learning with other students."

— Raegan Rast, Intern, Marketing & Sales, mylifeIQ

Swaraj Kashyap

"I loved the depth and course structure covered in the digital disruption course. It really resonated well with what I intended to learn from this programme."

— Swaraj Kashyap, Associate Director, Sales & Business Development, Cognizant Technology Solutions US Corp

Siva Kumpatla

"This course has very well-rounded content and excellent explanation by the professors, supplemented with office-hour discussions."

— Siva Kumpatla, Data Science Leader, Corteva Agriscience

About University of Cambridge Judge Business School Executive Education

Cambridge Judge Business School Executive Education is internationally celebrated as a provider of stimulating management education, with a particular emphasis on entrepreneurship and innovation management. With a world-class faculty of over 70 members and a philosophy of collaboration, the School is a place where people from many disciplines meet and share ideas – including policy makers, entrepreneurs, leaders of industry, regulators, those who work for not-for-profit organisations and academics.

Cambridge Judge Business School Executive Education offers a distinctive approach—born out of the University of Cambridge way—where its programmes are based on leading-edge research from 19 research centres and are delivered by world-class faculty. The School leverages the unrivalled resources of the wider University, giving participants a learning experience of unrivalled quality, intensity, relevance and challenge.


Faculty Member Shahzad (Shaz) Ansari


Professor of Strategy & Innovation, Director of the MPhil in Innovation, Strategy & Organisation Programme, Professorial Fellow of St Edmund’s College

Professor Ansari’s areas of expertise in executive education include strategic management, technological and business model innovation, social innovation and corporate social responsibility. He has contributed to executive education programmes in many leading organisations, including McKinsey, Airbus, Shell, British Telecom,... More info

Faculty Member Kamal Munir


Professor of Strategy & Policy, Academic Director, Centre for Strategic Philanthropy (CSP), Pro-Vice-Chancellor (University Community and Engagement), Professorial Fellow of Homerton College, PhD (McGill University)

Professor Munir has been teaching at Cambridge Judge Business School since 2000 and has published extensively on technological and business model disruptions at the corporate and societal levels. He has also been a consultant for leading banks across the globe,... More info



Upon successful completion of the programme, participants will be awarded a digital certificate of completion by Cambridge Judge Business School Executive Education.

Please note that this programme can be incorporated into the completion of the Cambridge General Management Certificate of Achievement (GMCA). It will be credited as an "in-person" two-day programme for the purpose of meeting the GMCA requirements.

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Note: After successful completion of the online programme, your verified digital certificate will be emailed to you in the name you used when registering for the programme. All certificate images are for illustrative purposes only and may be subject to change at the discretion of Cambridge Judge Business School Executive Education.


  • How do I know if this programme is right for me?

    After reviewing the information on the programme landing page, we recommend you submit the short form above to gain access to the programme brochure, which includes more in-depth information. If you still have questions about whether this programme is a good fit for you, please email, and a dedicated programme adviser will follow up with you very shortly.

    Are there any prerequisites for this programme?

    Some programmes do have prerequisites, particularly the more technical ones. This information will be noted on the programme landing page, as well as in the programme brochure. If you are uncertain about programme prerequisites and your capabilities, please email us at the ID mentioned above.

    Note that, unless otherwise stated on the programme web page, all programmes are taught in English, and proficiency in English is required.

    What is the typical class profile?

    More than 50 per cent of our participants are from outside the United States. Class profiles vary from one cohort to the next, but generally, our online certificates draw a highly diverse audience in terms of professional experience, industry and geography—leading to a very rich peer learning and networking experience.

    What other dates will this programme be offered in the future?

    Check back at this programme web page or email us to inquire if future programme dates or the timeline for future offerings have been confirmed yet.

  • How much time is required each week?

    Each programme includes an estimated learner effort per week. This is referenced at the top of the programme landing page under the Duration section, as well as in the programme brochure, which you can obtain by submitting the short form at the top of this web page.

    How will my time be spent?

    We have designed this programme to fit into your current working life as efficiently as possible. Time will be spent among a variety of activities, including:

    • Engaging with recorded video lectures from faculty
    • Attending webinars and office hours, as per the specific programme schedule
    • Reading or engaging with examples of core topics
    • Completing knowledge checks/quizzes and required activities
    • Engaging in moderated discussion groups with your peers
    • Completing your final project, if required

    The programme is designed to be highly interactive while also allowing time for self-reflection and to demonstrate an understanding of the core topics through various active learning exercises. Please email us if you need further clarification on programme activities.

    What is it like to learn online with the learning collaborator, Emeritus?

    More than 300,000 learners across 200 countries have chosen to advance their skills with Emeritus and its educational learning partners. In fact, 90 per cent of the respondents of a recent survey across all our programmes said that their learning outcomes were met or exceeded.

    All the contents of the course would be made available to students at the commencement of the course. However, to ensure the programme delivers the desired learning outcomes the students may appoint Emeritus to manage the delivery of the programme in a cohort-based manner the cost of which is already included in the overall course fee of the course.

    A dedicated programme support team is available 24/5 (Monday to Friday) to answer questions about the learning platform, technical issues or anything else that may affect your learning experience.

    How do I interact with other programme participants?

    Peer learning adds substantially to the overall learning experience and is an important part of the programme. You can connect and communicate with other participants through our learning platform.

  • What are the requirements to earn the certificate?

    Each programme includes an estimated learner effort per week, so you can gauge what will be required before you enrol. This is referenced at the top of the programme landing page under the Duration section, as well as in the programme brochure, which you can obtain by submitting the short form at the top of this web page. All programmes are designed to fit into your working life.

    This programme is scored as a pass or no-pass. Participants must complete the required activities to pass and obtain the certificate of completion. Some programmes include a final project submission or other assignments to obtain passing status. This information will be noted in the programme brochure. Please email us if you need further clarification on any specific programme requirements.

    What type of certificate will I receive?

    Upon successful completion of the programme, you will receive a smart digital certificate. The smart digital certificate can be shared with friends, family, schools or potential employers. You can use it on your cover letter or resume and/or display it on your LinkedIn profile.

    The digital certificate will be sent approximately two weeks after the programme, once grading is complete.

    Can I get the hard copy of the certificate?

    No, only verified digital certificates will be issued upon successful completion. This allows you to share your credentials on social networking platforms, such as LinkedIn, Facebook and Twitter.

    Do I receive alumni status after completing this programme?

    No, there is no alumni status granted for this programme. In some cases, there are credits that count towards a higher level of certification. This information will be clearly noted in the programme brochure.

    How long will I have access to the learning materials?

    You will have access to the online learning platform and all the videos and programme materials for 12 months following the programme start date. Access to the learning platform is restricted to registered participants per the terms of agreement.

  • What equipment or technical requirements are there for this programme?

    Participants will need the latest version of their preferred browser to access the learning platform. In addition, Microsoft Office and a PDF viewer are required to access documents, spreadsheets, presentations, PDF files and transcripts.

    Do I need to be online to access the programme content?

    Yes, the learning platform is accessed via the internet, and video content is not available for download. However, you can download files of video transcripts, assignment templates, readings, etc. For maximum flexibility, you can access programme content from a desktop, laptop, tablet or mobile device.

    Video lectures must be streamed via the internet, and any livestream webinars and office hours will require an internet connection. However, these sessions are always recorded, so you can view them later.

  • Can I still register if the registration deadline has passed?

    Yes, you can register up until seven days past the published start date of the programme without missing any of the core programme material or learnings.

    What is the programme fee and what forms of payment do you accept?

    The programme fee is noted at the top of this programme web page and usually referenced in the programme brochure as well.

    • Flexible payment options are available (see details below as well as at the top of this programme web page next to FEE).
    • Tuition assistance is available for participants who qualify. Please email

    What if I don’t have a credit card? Is there another method of payment accepted?

    Yes, you can do the bank remittance in the program currency via wire transfer or debit card. Please contact your programme adviser or email us for details.

    I was not able to use the discount code provided. Can you help?

    Yes! Please email us with the details of the programme you are interested in, and we will assist you.

    How can I obtain an invoice for payment?

    Please email us your invoicing requirements and the specific programme you’re interested in enrolling in.

    Is there an option to make flexible payments for this programme?

    Yes, the flexible payment option allows a participant to pay the programme fee in instalments. This option is made available on the payment page and should be selected before submitting the payment.

    How can I obtain a W9 form?

    Please connect with us via email for assistance.

    Who will be collecting the payment for the programme?

    Emeritus collects all programme payments, provides learner enrollment and programme support, and manages learning platform services.

  • What is the programme refund and deferral policy?

    For the programme refund and deferral policy, please click the link here.

Didn't find what you were looking for? Write to us at or Schedule a call with one of our Academic Advisers or call us at +44 203 479 4043 (UK) / +1 315 819 0707(US) / +65 3163 8580 (SG)

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