Dell
Learn how the technology corporation disrupted the PC industry and its incumbents by cutting out the middlemen (distributors, resellers and wholesalers) and going directly to the end user.
Learn to build game-changing disruption strategies to help your organisation thrive
November 18, 2021
2 months, online
4–6 hours per week
Special pricing up to 15% discount is available if you enrol with your colleagues. Please send an email to [email protected] for more information.
Disruption is a force that is changing the corporate landscape, and organisations must transform at a rapid pace to meet the demands of digital. The recent wave of disruption has left many in its wake, and firms now frequently compete with players outside their industry.
This unprecedented disruption is happening fast, as many well-known incumbents will attest. Succeeding in this volatile environment requires not only a thorough understanding of what disruption is and how to deal with it, but also the knowledge of how to disrupt others.
This online programme from Cambridge Judge Business School Executive Education provides research-based insights on disruptive innovations and what it takes to build and manage successful business models in this complex era.
This program was developed for professionals who want to get a wide-ranging overview of digital transformation and learn how both incumbents and entrants can leverage it to become the disruptors in their industry. It is ideal for:
Representative roles include:
Understand the concept of disruption and learn about common disruption strategies. Explore how Dell, Netflix and Ryanair paved the way to success by using robust business models to disrupt their incumbents.
Learn why incumbent businesses are unable to adapt to disruption and understand the challenge of scaling down.
Gain an introduction to the concept of ecosystems and learn to make accurate predictions of how new ecosystems will likely evolve.
Learn about platform envelopment, two-sided markets and network effects, and how to distinguish between successful and unsuccessful platforms.
Explore the challenges associated with platforms and learn to develop strategies to deal with them. Also, understand what strategists get wrong about platforms.
Explore the importance of ecosystems from the perspectives of a new entrant and an incumbent and learn the importance of mapping business ecosystems.
Master the concept of business model innovation using examples from law firms, fintech and banking. Learn about the four levels of business model innovation: technology, management, organisational forms and co-creation.
Learn about business model innovation, especially in the field of news and journalism, and examine the four business models: product, solution, match-making and multi-sided.
Understand the concept of disruption and learn about common disruption strategies. Explore how Dell, Netflix and Ryanair paved the way to success by using robust business models to disrupt their incumbents.
Explore the challenges associated with platforms and learn to develop strategies to deal with them. Also, understand what strategists get wrong about platforms.
Learn why incumbent businesses are unable to adapt to disruption and understand the challenge of scaling down.
Explore the importance of ecosystems from the perspectives of a new entrant and an incumbent and learn the importance of mapping business ecosystems.
Gain an introduction to the concept of ecosystems and learn to make accurate predictions of how new ecosystems will likely evolve.
Master the concept of business model innovation using examples from law firms, fintech and banking. Learn about the four levels of business model innovation: technology, management, organisational forms and co-creation.
Learn about platform envelopment, two-sided markets and network effects, and how to distinguish between successful and unsuccessful platforms.
Learn about business model innovation, especially in the field of news and journalism, and examine the four business models: product, solution, match-making and multi-sided.
Dealing with Disruption
Define and recognise disruption in its various forms and learn common disruption strategies.
Platform Strategies
Understand the challenges associated with platforms and learn to develop strategies to deal with them.
Business Models
Identify what a business model is and understand how to design a business model to create value.
Adapting to Challenges
Learn how to distinguish between successful and unsuccessful platforms and why some incumbents are unable to adapt to disruption.
Ecosystem Evolution
Examine the importance of ecosystems from different viewpoints—that of a new entrant and that of an incumbent—and understand how to more accurately predict how new ecosystems are likely to evolve.
Learn how the technology corporation disrupted the PC industry and its incumbents by cutting out the middlemen (distributors, resellers and wholesalers) and going directly to the end user.
Discover how this powerhouse entrant took on incumbent Blockbuster and became one of the most compelling examples of disruption to date.
Learn how Ryanair’s deliberate strategy and no-frills business model upended the budget airline industry, increased the size of the market and positioned the company for success.
From starting as an industry disruptor with a consumer camera to being disrupted by the shift to digital imaging, explore the colorful history of one of the world’s most profitable and recognizable brands—and what ultimately led to its demise.
Study the challenges TiVo faced as a new entrant trying to break into an ecosystem, from the dilemma brought about by their incredible innovation to the mistakes they made and the strategies they used in an attempt to remedy them.
Find out how the online matchmaking platform found success in a challenging market: forging its own path by carefully considering the rules of access and interaction, making the right tradeoffs, and effectively governing its platform.
Note: All product and company names are trademarks™ or registered® trademarks of their respective holders. Use of them does not imply any affiliation with or endorsement by them.
Netflix, Amazon Prime and Disney all compete in this market. Who will win, and who will lose?
Design a model from two perspectives: as an incumbent and as a new entrant.
Assume the role of an executive at companies such as BMW, Tesla, Alphabet, Intel and Aston Martin. Which company will dominate?
What makes a platform successful?
Note: All product and company names are trademarks™ or registered® trademarks of their respective holders. Use of them does not imply any affiliation with or endorsement by them.
Shahzad (Shaz) Ansari
Dr Kamal Munir
— Michal Bartkowiak, Vice President, INEA S.A.
— Raegan Rast, Intern, Marketing & Sales, mylifeIQ
— Swaraj Kashyap, Associate Director, Sales & Business Development, Cognizant Technology Solutions US Corp
— Siva Kumpatla, Data Science Leader, Corteva Agriscience
Upon successful completion of the programme, participants will be awarded a digital certificate of completion by Cambridge Judge Business School Executive Education.
Please note that this programme can be incorporated into the completion of the Cambridge General Management Certificate of Achievement (GMCA). It will be credited as an "in-person" two-day programme for the purpose of meeting the GMCA requirements. If you require more details on the GMCA and wish to speak to our advisors, please contact [email protected].
Download BrochureNote: After successful completion of the online programme, your verified digital certificate will be emailed to you in the name you used when registering for the programme. All certificate images are for illustrative purposes only and may be subject to change at the discretion of Cambridge Judge Business School Executive Education.
Flexible payment options available.