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Courtlyn

Promotion and Events Specialist

Digital Disruption: Digital Transformation Strategies

Learn the trends, business models, and strategies to help your organisation thrive

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Course Date

STARTS ON

15 February 2023

Course Duration

DURATION

2 months, online
4–6 hours per week

Course Fee

PROGRAMME FEE

US$2,000 or get US$200 off with a referral

Course Information Special group enrolment pricing

Leading Through Digital Disruption

Digital disruption is a force that is changing the corporate landscape, and organisations must rapidly transform to keep pace. Succeeding in this volatile environment requires not only a thorough understanding of what disruption is and how to deal with it, but also the knowledge of how to proactively disrupt others.

In the Digital Disruption programme, you’ll be provided with a 360-degree view of digital transformation and learn how to leverage it to become a disruptor in the industry.

Dealing with Disruption Recognise and define disruption in its various forms and learn common disruption strategies.

Business Models Identify and design business models to create value.

Adapting to Challenges Look across industries to distinguish between successful and unsuccessful platforms and why some businesses are unable to adapt to disruption.

Ecosystem Evolution Examine the importance of ecosystems from different viewpoints and learn how to predict the evolution of new ecosystems.

Schedule a call with one of our Academic Advisors

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Who Will Benefit from This Programme?

  • C-Suite Executives, Directors, General Managers looking to understand digital disruption through a broad lens, so they can grow by modifying their business model to suit digital customers.
  • Functional Managers such as those working in product development, digital marketing, operations and related areas who are seeking to sharpen their skills and stay current on the latest trends.
  • Consultants who need to recognise key drivers and early signs of disruption so they can help their clients prepare for disruption and innovate their business models accordingly.

Schedule a call with one of our Academic Advisors

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Programme Curriculum

From defining disruption to creating a winning business model with transformation trajectories, the programme’s comprehensive curriculum provides you with the knowledge and skills to compete and thrive in the digital landscape.

Programme Experience

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Self-Paced Video Lectures

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Live Webinars With Faculty

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Office Hours

Case Studies

Real-World Assignments

Peer-to-Peer Discussion Forums

Dedicated Programme Support Team

Programme Access for 12 Months

Case studies and Industry examples

Case studies and real-world industry examples offer scenarios that allow you to explore the successes – and failures – of digital disruption across a broad range of industries. Some of the case studies we’ll survey include:

  • Dell - Learn how this technology corporation disrupted the PC industry and its incumbents by cutting out the middlemen (distributors, resellers and wholesalers) and selling directly to the end user.
  • Netflix - Discover how this powerhouse entrant took on incumbent Blockbuster and became one of the most compelling examples of disruption to date.
  • Ryanair - Learn how Ryanair’s deliberate strategy and no-frills business model upended the budget airline industry, increased the size of the market and positioned the company for success.
  • Kodak - From starting as an industry disruptor with a consumer camera to being disrupted by the shift to digital imaging, explore the colourful history of one of the world’s most profitable and recognisable brands—and what ultimately led to its demise.
  • TiVo - Study the challenges TiVo faced as a new entrant trying to break into an ecosystem, the dilemma brought about by their incredible innovation, and the mistakes they made and strategies they used to attempt to remedy them.
  • eHarmony - Find out how the online matchmaking platform found success in a challenging market: forging its own path by carefully considering the rules of access and interaction, making the right tradeoffs, and effectively governing its platform.

Note: All product and company names are trademarks™ or registered® trademarks of their respective holders. Use of them does not imply any affiliation with or endorsement by them.


Schedule a call with one of our Academic Advisors

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Our Students

Our cohorts include a diverse group of ambitious and experienced individuals from around the globe and across a wide range of industries:

Geography

  • Europe – 53%
  • Asia – 22%
  • North America – 12%
  • Africa – 6%
  • South America – 5%

Experience

  • 0-9 years – 12%
  • 10-14 years – 16%
  • 15-19 years – 20%
  • 20+ years – 52%


Industries

  • IT Products & Services – 18%
  • Financial Services – 14%
  • Consulting – 13%
  • Healthcare – 7%
  • Other – 48%

Schedule a call with one of our Academic Advisors

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Michal Bartkowiak

"The programme was a great experience and knowledge pill about a changing world. During the course, I had the pleasure of meeting people who understand the world of digital disruption and can impart this knowledge. I strongly recommend this course to those who are already engaged in digital disruption and those who are planning to embrace disruptive innovation."

— Michal Bartkowiak, Vice President, INEA S.A.

Raegan Rast

"The best part about the programme was being able to practise and exercise what we learnt in real-world developments. My favourite assignment was making the pitch for the assigned company for autonomous cars and competing and learning with other students."

— Raegan Rast, Intern, Marketing & Sales, mylifeIQ

Swaraj Kashyap

"I loved the depth and course structure covered in the digital disruption course. It really resonated well with what I intended to learn from this programme."

— Swaraj Kashyap, Associate Director, Sales & Business Development, Cognizant Technology Solutions US Corp

Siva Kumpatla

"This course has very well-rounded content and excellent explanation by the professors, supplemented with office-hour discussions."

— Siva Kumpatla, Data Science Leader, Corteva Agriscience

About University of Cambridge Judge Business School Executive Education

Cambridge Judge Business School Executive Education is internationally celebrated as a provider of stimulating management education, with a particular emphasis on entrepreneurship and innovation management. With a world-class faculty of over 70 members and a philosophy of collaboration, the School is a place where people from many disciplines meet and share ideas – including policy makers, entrepreneurs, leaders of industry, regulators, those who work for not-for-profit organisations and academics.

Cambridge Judge Business School Executive Education offers a distinctive approach—born out of the University of Cambridge way—where its programmes are based on leading-edge research from 19 research centres and are delivered by world-class faculty. The School leverages the unrivalled resources of the wider University, giving participants a learning experience of unrivalled quality, intensity, relevance and challenge.

Faculty

Faculty Member Shahzad (Shaz) Ansari

SHAHZAD (SHAZ) ANSARI

Professor of Strategy & Innovation, Director of the MPhil in Innovation, Strategy & Organisation Programme, Professorial Fellow of St Edmund’s College

Professor Ansari’s areas of expertise in executive education include strategic management, technological and business model innovation, social innovation and corporate social responsibility. He has contributed to executive education programmes in many leading organisations, including McKinsey, Airbus, Shell, British Telecom,... More info

Faculty Member Kamal Munir

KAMAL MUNIR

Professor of Strategy & Policy, Academic Director, Centre for Strategic Philanthropy (CSP), Pro-Vice-Chancellor (University Community and Engagement), Professorial Fellow of Homerton College, PhD (McGill University)

Professor Munir has been teaching at Cambridge Judge Business School since 2000 and has published extensively on technological and business model disruptions at the corporate and societal levels. He has also been a consultant for leading banks across the globe,... More info

Faculty Member Shahzad (Shaz) Ansari

SHAHZAD (SHAZ) ANSARI

Professor of Strategy & Innovation, Director of the MPhil in Innovation, Strategy & Organisation Programme, Professorial Fellow of St Edmund’s College

Professor Ansari’s areas of expertise in executive education include strategic management, technological and business model innovation, social innovation and corporate social responsibility. He has contributed to executive education programmes in many leading organisations, including McKinsey, Airbus, Shell, British Telecom, China Development Bank, Nokia, Laing O’Rourke, UNICEF, and Shanghai University of Finance and Education, among several others, and also serves on a plethora of editorial boards.

His research is focused on institutional processes and diffusion of practices; social and environmental issues and technological and management innovations; value creation and new market development; and bottom-of-the-pyramid strategies. He is frequently invited to speak on issues related to strategy, innovation and social change.

Faculty Member Kamal Munir

KAMAL MUNIR

Professor of Strategy & Policy, Academic Director, Centre for Strategic Philanthropy (CSP), Pro-Vice-Chancellor (University Community and Engagement), Professorial Fellow of Homerton College, PhD (McGill University)

Professor Munir has been teaching at Cambridge Judge Business School since 2000 and has published extensively on technological and business model disruptions at the corporate and societal levels. He has also been a consultant for leading banks across the globe, including the State Bank of Pakistan, the World Bank and the Asian Development Bank, and for the governments of the UK, Pakistan and Nigeria. In the private sector, he served as a consultant and trainer for several leading organisations and regularly conducts Strategy offsites for a wide range of firms. He is frequently invited internationally to speak on issues related to social, technological and economic change.

Certificate

Example image of certificate that will be awarded after successful completion of this program

Certificate

Upon successful completion of the programme, participants will be awarded a digital certificate of completion by Cambridge Judge Business School Executive Education.

Please note that this programme can be incorporated into the completion of the Cambridge General Management Certificate of Achievement (GMCA). It will be credited as an "in-person" two-day programme for the purpose of meeting the GMCA requirements. If you require more details on the GMCA and wish to speak to our advisors, please contact executive.education@jbs.cam.ac.uk.

Schedule a call with one of our Academic Advisors

Download Brochure

Note: After successful completion of the online programme, your verified digital certificate will be emailed to you in the name you used when registering for the programme. All certificate images are for illustrative purposes only and may be subject to change at the discretion of Cambridge Judge Business School Executive Education.

FAQs

  • How do I know if this programme is right for me?

    After reviewing the information on the programme landing page, we recommend you submit the short form above to gain access to the programme brochure, which includes more in-depth information. If you still have questions about whether this programme is a good fit for you, please email learner.success@emeritus.org, and a dedicated programme advisor will follow up with you very shortly.


    Are there any prerequisites for this programme?

    Some programmes do have prerequisites, particularly the more technical ones. This information will be noted on the programme landing page, as well as in the programme brochure. If you are uncertain about programme prerequisites and your capabilities, please email us at learner.success@emeritus.org for assistance.


    Note that, unless otherwise stated on the programme web page, all programmes are taught in English, and proficiency in English is required.


    What is the typical class profile?

    More than 50 per cent of our participants are from outside the United States. Class profiles vary from one cohort to the next, but generally, our online certificates draw a highly diverse audience in terms of professional experience, industry and geography—leading to a very rich peer learning and networking experience.


    What other dates will this programme be offered in the future?

    Check back at this programme web page or email us at learner.success@emeritus.org to inquire if future programme dates or the timeline for future offerings have been confirmed yet.

  • How much time is required each week?

    Each programme includes an estimated learner effort per week. This is referenced at the top of the programme landing page under the Duration section, as well as in the programme brochure, which you can obtain by submitting the short form at the top of this web page.



    How will my time be spent?

    We have designed this programme to fit into your current working life as efficiently as possible. Time will be spent among a variety of activities, including:



    • Engaging with recorded video lectures from faculty
    • Attending webinars and office hours, as per the specific programme schedule
    • Reading or engaging with examples of core topics
    • Completing knowledge checks/quizzes and required activities
    • Engaging in moderated discussion groups with your peers
    • Completing your final project, if required

    The programme is designed to be highly interactive while also allowing time for self-reflection and to demonstrate an understanding of the core topics through various active learning exercises. Please contact us at learner.success@emeritus.org if you need further clarification on programme activities.



    What is it like to learn online with the learning collaborator, Emeritus?

    More than 250,000 professionals globally, across 80 countries, have chosen to advance their skills with Emeritus and its educational learning partners. In fact, 90 per cent of the respondents of a recent survey across all our programmes said that their learning outcomes were met or exceeded.

    A dedicated programme support team is available 24/5 (Monday to Friday) to answer questions about the learning platform, technical issues or anything else that may affect your learning experience.


    How do I interact with other programme participants?

    Peer learning adds substantially to the overall learning experience and is an important part of the programme. You can connect and communicate with other participants through our learning platform.

  • What are the requirements to earn the certificate?

    Each programme includes an estimated learner effort per week, so you can gauge what will be required before you enrol. This is referenced at the top of the programme landing page under the Duration section, as well as in the programme brochure, which you can obtain by submitting the short form at the top of this web page. All programmes are designed to fit into your working life.

    This programme is scored as a pass or no-pass. Participants must complete the required activities to pass and obtain the certificate of completion. Some programmes include a final project submission or other assignments to obtain passing status. This information will be noted in the programme brochure. Please contact us at learner.success@emeritus.org if you need further clarification on any specific programme requirements.


    What type of certificate will I receive?

    Upon successful completion of the programme, you will receive a smart digital certificate. The smart digital certificate can be shared with friends, family, schools or potential employers. You can use it on your cover letter or resume and/or display it on your LinkedIn profile. The digital certificate will be sent approximately two weeks after the programme, once grading is complete.


    Can I get the hard copy of the certificate?

    No, only verified digital certificates will be issued upon successful completion. This allows you to share your credentials on social networking platforms, such as LinkedIn, Facebook and Twitter.


    Do I receive alumni status after completing this programme?

    No, there is no alumni status granted for this programme. In some cases, there are credits that count towards a higher level of certification. This information will be clearly noted in the programme brochure.


    How long will I have access to the learning materials?

    You will have access to the online learning platform and all the videos and programme materials for 12 months following the programme start date. Access to the learning platform is restricted to registered participants per the terms of agreement.

  • What equipment or technical requirements are there for this programme?

    Participants will need the latest version of their preferred browser to access the learning platform. In addition, Microsoft Office and a PDF viewer are required to access documents, spreadsheets, presentations, PDF files and transcripts.


    Do I need to be online to access the programme content?

    Yes, the learning platform is accessed via the internet, and video content is not available for download. However, you can download files of video transcripts, assignment templates, readings, etc. For maximum flexibility, you can access programme content from a desktop, laptop, tablet or mobile device.

    Video lectures must be streamed via the internet, and any livestream webinars and office hours will require an internet connection. However, these sessions are always recorded, so you can view them later.

  • Can I still register if the registration deadline has passed?

    Yes, you can register up until seven days past the published start date of the programme without missing any of the core programme material or learnings.


    What is the programme fee and what forms of payment do you accept?

    The programme fee is noted at the top of this programme web page and usually referenced in the programme brochure as well.

    • Flexible payment options are available (see details below as well as at the top of this programme web page next to FEE).
    • Tuition assistance is available for participants who qualify. Please email learner.success@emeritus.org.

    What if I don’t have a credit card? Is there another method of payment accepted?

    Yes, you can do the bank remittance in the programme currency via wire transfer or debit card. Please contact your programme advisor or email us at learner.success@emeritus.org for details.


    I was not able to use the discount code provided. Can you help?

    Yes! Please email us at learner.success@emeritus.org with the details of the programme you are interested in, and we will assist you.


    How can I obtain an invoice for payment?

    Please email learner.success@emeritus.org with your invoicing requirements and the specific programme you’re interested in enrolling in.


    Is there an option to make flexible payments for this programme?

    Yes, the flexible payment option allows a participant to pay the programme fee in instalments. This option is made available on the payment page and should be selected before submitting the payment.


    How can I obtain a W9 form?

    Please email us at learner.success@emeritus.org for assistance.

  • What is the policy on refunds and withdrawals?

    You may request a full refund within seven days of your payment or 14 days after the published start date of the programme, whichever comes later. If your enrolment had previously been deferred, you will not be entitled to a refund. Partial (or pro-rated) refunds are not offered. All withdrawal and refund requests should be sent to admissions@emeritus.org.



    What is the policy on deferrals?

    After the published start date of the programme, you have until the midpoint of the programme to request to defer to a future cohort of the same programme. A deferral request must be submitted along with a specified reason and explanation. Cohort changes may be made only once per enrolment and are subject to availability of other cohorts scheduled at our discretion. This will not be applicable for deferrals within the refund period, and the limit of one deferral per enrolment remains. All deferral requests should be sent to admissions@emeritus.org.

Didn't find what you were looking for? Write to us at learner.success@emeritus.org or call us at +44 20 3835 3614?
Apply Now

Early registrations are encouraged. Seats fill up quickly!