EXECUTIVE EDUCATION

Business Analytics: Decision Making Using Data

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Course Dates
STARTS ON

December 17, 2020

Course Duration

DURATION

3 months, online
4-6 hours per week

Course Duration

PROGRAM FEE

US$2,000

Course Information Flexible payment available
Note: This program includes a scheduled break for the holiday season. There are no assignments, submissions, or sessions held between December 25, 2020 – January 1, 2021.

Why Enrol for the Business Analytics Programme?

This programme is designed for managers across different functions who are interested in implementing analytics projects at their organisation. It provides business managers with the techniques needed to transform their organisation into a data-driven organisation. The assignments and cases in the programme focus on interpreting the results of analysis and taking decisions based on those analysis. The programme will also include demonstration of some advanced analytics tools such as TensorFlow. The programme does not require coding.

Syllabus

Module 1:

Decision Biases

Module 2:

Descriptive Analytics

Module 3:

Big Data Opportunities

Module 4:

Experimentation

Module 5:

Predictive Analytics I: Machine Learning

Module 6:

Predictive Analytics II: Neural Networks

Module 7:

Prescriptive Analytics I

Module 8:

Prescriptive Analytics II: Behavioural Economics Biases

Module 9:

Ethics/Legal and Organisational Issues

Module 1:

Decision Biases

Module 6:

Predictive Analytics II: Neural Networks

Module 2:

Descriptive Analytics

Module 7:

Prescriptive Analytics I

Module 3:

Big Data Opportunities

Module 8:

Prescriptive Analytics II: Behavioural Economics Biases

Module 4:

Experimentation

Module 9:

Ethics/Legal and Organisational Issues

Module 5:

Predictive Analytics I: Machine Learning
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Programme Highlights

<b>Decision Biases</b>

Decision Biases

Identify the types of biases in a decision making process and learn how to ask for the right information

<b>Descriptive Analytics</b>

Descriptive Analytics

Be able to collect, clean, and describe the data you have, including the summary statistics

<b>Big Data Opportunities</b>

Big Data Opportunities

Identify what big data means to you and what you can do with it

<b>Experimentation</b>

Experimentation

Design experiments to gather meaningful data to make data driven decisions

<b>Predictive Analytics</b>

Predictive Analytics

Use machine learning tools/models, identify neural networks, and analyse data to optimize decisions for your business

<b>Organisational, Ethical and Legal Issues</b>

Organisational, Ethical and Legal Issues

Identify organisational issues that you will need to consider when making decisions; identify the legal and ethical issues behind gathering, storing, and using data

Case Studies

Hotel Industry

How does a hotel booking platform test whether advertising on its website works?

Netflix

How Netflix used a competition to improve their search and recommendation algorithms

Art

How do you use neural networks to train computers to replicate the styles of different artists?

London Time

How many fashion watches should LondonTime order before the selling season begins?

Cambridge Breakthrough Science (Biotech Company)

How do they decide which 2 of the 4 promising drugs can be developed further?

UPS

How their ORION inititiative allowed UPS to save an estimated $300-$400 million and led to a reduction of 100 million miles driven?

Google Oxygen

How Google used data to see whether managers matter?

Note: All product and company names are trademarks™ or registered® trademarks of their respective holders. Use of them does not imply any affiliation with or endorsement by them.

Assignments

Carter Racing

How does a car racing team decide whether to participate in a race or not?

SmartService (Scientific Instruments Company)

How does SmartService use a decision tree to calculate their bid for a new contract?

TalkTalk

What should TalkTalk have done differently after they were hacked? How should they have protected their customers’ data?

Note: All product and company names are trademarks™ or registered® trademarks of their respective holders. Use of them does not imply any affiliation with or endorsement by them.

Faculty

Dr Nektarios (Aris) Oraiopoulos

University Lecturer in Operations Management, Director of the MPhil in Strategy, Marketing & Operations Programme, PhD (Georgia Institute of Technology), BEng (National Technical University of Athens)

Dr Oraiopoulos earned his PhD from Georgia Institute of Technology. His research is focused on understanding how organisations make high-stakes decisions, such as whether to invest in a new project... More info

David Stillwell

University Lecturer in Big Data Analytics & Quantitative Social Science, Academic Director of the Psychometrics Centre, BSc, MSc, PhD (University of Nottingham)

David studies the links between big data and psychology; his research with 6 million social media users found that the computer can predict a user’s personality as accurately as their spouse can. Follow up research found that personalizing an advert to the recipient’s... More info

Certificate

Certificate

Upon successful completion of the programme, participants will be awarded a digital certificate of completion by Upon successful completion of the programme, participants will be awarded a digital certificate of completion by Cambridge Judge Business School Executive Education.

Please note that this programme can be incorporated into the completion of the Cambridge General Management Certificate of achievement (GMCA). It will be credited as an "in-person" 2-day programme for the purpose of meeting the GMCA requirements. If you require more details on the GMCA and wish to speak to our advisors please contact executive.education@jbs.cam.ac.uk

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